Case studies from audience research Here are some examples of research projects we've done which have worked well, providing useful information at a reasonable cost. We've selected projects which include a wide variety of approaches to audience research.
Eventually, every entry here will be a separate link. In the meantime, the ones marked with an asterisk are *unfinished.
Regular survey systems
Radio listeners' panel: qualitative mail survey
One-off surveys
Survey of issues broadcast on radio
Radio listening environments and moods
Measuring radio and TV audiences: by diary, by meter, and by phone
Surveying impatient concertgoers
Understanding the dreams of young magazine readers
Is anybody listening? (Closing down a radio station)
New ways to go wrong with internet surveys
Listener satisfaction survey
Do educational programs educate?
Qualitative studies
Finding the most representative comments
The results of radio listening
Using a consensus group for TV program testing
* Discovery conferences: combining research and planning
* Using consensus groups for shaping corporate futures
Tales from the Field When you survey the general public, who live in the amazing place that researchers call the Field, you discover some strange and wonderful things. Here are a few of them.
Group discussion, Samarai style
Group discussion, Yen Bai style
The Interview: Moment of Truth. The respondent gazes sadly at the questionnaire. This was near Cam Ranh, Vietnam. We modified the photo to make it resemble a painting.
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